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Digital Media Specialist

Dixon SchwablVictor, New York, United StatesOnsite
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Full-timeDescription

ABOUT US:


We are a marketing company on a mission for more!At DS+CO, we believe in provoking progress. We’re rooted in curiosity and human-driven ideas that deliver results—combining research and analysis with our passion for developing brands that truly connect.

ABOUT THE ROLE:


We’re looking for a Digital Media Specialist to play a key role in executing high-impact digital media campaigns for our clients. In this role, you’ll be hands-on in building, trafficking, and optimizing campaigns across multiple digital platforms and media channels. You’ll also contribute to strategic planning, performance analysis, and reporting to ensure campaigns deliver measurable results. The ideal candidate is:

  • Passionate about media and marketing, staying curious and eager to learn.  
  • Results-oriented and self-motivated, driven to optimize campaign performance.  
  • A strong collaborator, working effectively with teams and stakeholders.  
  • Able to prioritize effectively, managing multiple campaigns and deadlines.  
  • Detail-oriented, ensuring accuracy across budgets, reporting, and execution.  
  • Adaptable and resilient, thriving in a fast-paced, ever-changing environment.

At DS+CO, we value the skills that define the future of work—AI/Digital Literacy, Critical Thinking, Self-Management, Data Analysis, Creativity, and Leadership. We’re looking for team members who embrace these capabilities and bring them to life in their work. 

KEY RESPONSIBILITIES:


  • Ensure seamless campaign execution by trafficking creative assets through ad-serving platforms and vendor placements.
  • Maintain budget accuracy by tracking, reviewing, and managing media campaign budgets and pacing.
  • Drive campaign success by building and optimizing search, social, display, pre-roll, and other digital media campaigns.
  • Deliver data-driven insights by assisting in client reporting and performance analysis.
  • Enhance marketing performance by setting up and troubleshooting conversion tracking in media platforms and analytics tools.
  • Improve team efficiency by contributing to internal documentation of tracking and execution processes.
  • Stay ahead of trends by researching emerging media tactics, platforms, and industry insights.
  • Support traditional media planning by assisting in the creation of schedules.
  • Contribute to strategic buying by assisting with media negotiations and procurement for client campaigns.
  • Develop media strategies for small-budget agency clients, gaining hands-on planning experience.

Requirements

  • At least 1 year of media experience, preferably in an agency setting.
  • Proficiency in key media platforms, including: Google Ads, Paid Social (including Meta), and Google Campaign Manager
  • Strong analytical and organizational skills with high attention to detail.
  • Intermediate proficiency in Microsoft Excel (e.g., data analysis, pivot tables, formulas).
  • Excellent communication skills, both written and verbal.
  • Understanding of media concepts and tools.
  • Ability to thrive in a fast-paced environment, handling multiple priorities, last-minute requests, and constant change.

WHY DS+CO? 


We understand that our differences bring richness to our work and change to our communities, and we empower our people to share their passions, talents and ideas. We're committed to fairness and inclusion - staying true to our core values of curiosity, community, and courage and creating spaces where everyone is heard and respected.

PERKS AND BENEFITS:


  • Flexible hybrid work environment 
  • Comprehensive benefits to meet your needs
  • Progressive PTO that allows you to take the time you need when you need it
  • Professional development opportunities to keep you growing 
  • Diversity, equity, and inclusion learning and support for everyone 
  • Opportunities to create an impact in the communities we serve  

FAIRNESS & INCLUSION


At DS+CO, we believe our collective differences bring depth to our work and encourage change in our communities. Through our core values of courage, community and curiosity, we’re committed to fairness and inclusion—creating spaces where everyone belongs. Because change comes from those who push for progress.  Learn more about us at our website !Salary Description$53,500 - $72,000

Life at Dixon Schwabl

Since 1987, Dixon Schwabl (http://dixonschwabl.com) has consistently changed the way people think about communications, starting from within. The close-knit, lively culture keeps our team balanced, focused and fulfilled. Dixon Schwabl provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 200 clients nationally. The firm generated more than $333 million in capitalized billings in 2014. Based in Rochester, New York, Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by Great Place to Work® for 10 consecutive years, ranking No. 7 in 2014, and No. 1 in 2008 and 2010. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc.magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013 and 2014. Most recently, the agency ranked No. 5 on Ad Age’s 2014 Best Places to Work in Advertising & Media list.
Thrive Here & What We Value- Community-driven approach- Brand development with genuine connections- Change by challenging norms- New perspectives, impactful progress- Client and community focus- Innovation in defying old ways- Collaborative work environment- Meaningful brand evolution- Empowerment through questioning
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