POSITION SUMMARY
The Content Strategist consults on and establishes a content strategy for developing and executing content across a variety of industries, audiences, mediums and content types under the creative vision of the Creative Director. This position understands the creative vision and how that connects to the clients’ business issues, marketing goals, brand positioning and audience personas to ensure the content strategy is aligned and carried through the program communications/campaign. The Content Strategist also partners in analyzing metrics to determine whether content is well-received and has achieved the desired behaviors identified to drive the client’s objectives.
HIRING REQUIREMENTS
- Bachelor’s degree or equivalent in Marketing, Journalism, Advertising, Public Relations or English or equivalent work experience.
- Minimum three years’ experience as a content strategist, marketing strategist, creative director, advertising strategist or six years as a senior copywriter in an internal marketing department, advertising agency or similar environment.
- Deep understanding of effective communication styles and techniques to reach specific buyer types and generate leads (asset conceptualization and creative vision, content brief development and content outline creation).
- Proven experience understanding key content themes and topics, and independently seeking out more information or reviewing existing content to come up with business-value focused ideas that drive action with target audiences.
- Strong creative abilities and the ability to develop innovative ideas and concepts.
- Experience working with content management systems, keyword research tools, SEO and SEM.
- Ability to motivate and mentor creative/professional individuals, leading them to a higher level of quality and creativity.
- Ability to have a positive attitude and effect on the creative/professional staff.
- Excellent organizational and analytical skills to handle multiple priorities and manage personal workflow and schedules in a generally fast-paced environment.
- Solution-oriented with understanding of how to approach resolving issues.
- Strong presentation and collaborations skills with internal and external audiences across virtual, in-person and on-location setting.
- Ability to review own writing and critique it prior to presentation to internal or external stakeholders.
- Ability to confidently explain and create asset concept rationale to stakeholders.
- PC experience required. Software experience must include Microsoft Word, Excel and PowerPoint.
- Excellent verbal and written communication skills.
- Ability to listen, understand and respond to external and internal customers’ needs in a timely manner.
- Ability to work the time necessary to complete projects and/or meet deadlines.
