We are looking for a strategic and creative Social Media & Digital Marketing Executive to manage our brand’s online presence and digital campaigns. As part of an affiliate marketing business, this role will focus on driving traffic, generating leads, and optimizing conversions through social media, SEO, paid ads, and content marketing. The ideal candidate will have experience in performance marketing, influencer collaborations, and affiliate partnerships.
Key Responsibilities:
Social Media & Content Marketing:
- Develop and execute social media strategies to promote affiliate products, partnerships, and offers.
- Create engaging and persuasive content (posts, reels, videos, stories) tailored to different platforms
- Monitor and engage with the community, responding to messages and comments
- Track and analyze social media performance, optimizing content for conversions.
Digital & Affiliate Marketing:
- Manage and optimize paid media campaigns (Facebook Ads, Google Ads, TikTok Ads, etc.) to drive affiliate sales
- Conduct A/B testing and conversion rate optimization (CRO) to improve campaign ROI
- Support and implement SEO strategies to boost organic traffic and affiliate referrals
- Collaborate with affiliates, influencers, and publishers to create co-branded content and promotions
- Utilize email marketing, landing pages, and funnels to nurture leads and maximize affiliate conversions.
- Track and report on campaign performance, providing insights and recommendations for improvement
Requirements:
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
- 1-3 years of experience in social media and digital marketing, preferably in affiliate marketing
- Strong understanding of affiliate networks, tracking tools, and performance-based marketing
- Experience in paid media, SEO, and email marketing
- Proficiency in tools like Google Ads, Facebook Business Manager, SEMrush, Ahrefs, Mailchimp, and Google Analytics
- Excellent content creation, copywriting, and analytical skills
- Ability to work in a fast-paced, results-driven environment
Preferred Skills:
- Experience in influencer and partnership marketing
- Basic knowledge of HTML, WordPress, or Shopify for landing page optimization
- Understanding of lead generation and conversion funnels in affiliate marketing.
