Growth Marketer, New AI Products at Handshake

Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. We’re looking for a Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported.This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.This will be at our San Francisco location and this team is traditionally in the office five days a week.

Your role

Develop and implement growth strategies to expand our AI research community of graduates.
Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
Leverage SEO best practices to improve visibility and searchability.

Your experience

4+ years of experience in growth marketing, preferably to technical or academic audiences.
Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies.
Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent.
Excellent written and verbal communication skills.
Ability to work independently and thrive in a fast-paced, remote environment.
Passion for AI research and fostering academic communities is a plus.

Bonus areas of expertise

Experience with CRM platforms such as Iterable
Proficient in SQL
Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Compensation range

$150,000-$185,000

Life at Handshake

Handshake is the college career network of the future, built to transform the recruiting experience for college students, career centers and employers. Our mission is to democratize access to opportunity: to help every college student find the right job for them, no matter where they go to school, what they're majoring in, or who they know.

We do this by connecting college students and young alumni to a comprehensive national network, all built on a fast, scalable, mobile infrastructure. Handshake's network gives students access to more career opportunities and insights, provides employers with more comprehensive and efficient access to talent, and gives colleges more tools to drive student engagement and increase student employment.

Launched in 2014, Handshake is the ultimate career network and recruiting platform for college students and young alumni. With 500+ U.S. universities, 9 million students and alumni, and 250,000 employers (including 100% of the Fortune 500), Handshake is designed to transform the recruiting experience for students, recruiters, and career centers.

Handshake, headquartered in San Francisco, CA, has raised $34 million in funding from Spark Capital, KPCB, Lightspeed Ventures, True Ventures, and Lowercase Capital. Read more about Handshake at www.joinhandshake.com.

Thrive Here & What We Value

Inclusive culture built on respect for all individuals

Emphasis on diversity, equity, and inclusion (DEI)

Flexible remote work options

HubBased Remote Working strategy

Comprehensive benefits package

Opportunities for growth and career development

Collaborative and innovative environment

Commitment to providing reasonable accommodations in the recruitment process

Flexible time off policy for employees in fulltime positions

Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage

Job FunctionsGrowth Marketer

Job Requirements4+ years of experience in growth marketingStrong understanding of digital marketing channelsExperience with lifecycle marketing and CRM platformsProficiency in analytics tools

SkillsDigital marketing channels (SEO, paid acquisition, social media)Lifecycle marketing and CRM platformsAnalytics toolsExcellent written and verbal communication skillsAbility to work independently and thrive in a fast-paced environment