We are seeking a dynamic and innovative Marketing Manager with a strong background in digital marketing to join our team. The ideal candidate will possess a deep understanding of the music industry, exceptional digital marketing acumen, and the ability to craft and execute strategic marketing campaigns for Nettwerk's roster of artists that drive growth and engagement on a global scale
. Someone who has interest in working in the rock and indie music genres would be preferred.
About Nettwerk Music Group
Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers. Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
Role Responsibilities
- Develop and implement global marketing strategies for artist development and project releases, aligning with business goals and leveraging digital platforms for maximum impact.
- Determine project goals, drive and execute all aspects of overall marketing strategy/plan for each product globally. Collaborate with international territory strategy leads on plan creation for focus markets outside of the artist home market.
- Act as primary global communication liaison between artist/manager, label staff and promotion partners for each project
- Collaborate with cross-functional teams, including A&R, sales, publicity and creative departments, to ensure alignment on marketing initiatives and project timelines.
- Utilize analytics tools to measure and report on effectiveness of campaigns, providing actionable insights and recommendations for continuous improvement.
- Identify roadblocks and challenges with each project and engage appropriate internal staff, in particular assigned A&R representatives, to assist in proactively managing issues.
- Work across multiple time zones, attending meetings and calls, representing the artist projects assigned.
- Stay abreast of the latest digital marketing trends, technologies, and best practices, incorporating them into project and artist development strategies.
Role Requirements
- 3+ years of music industry marketing experience
- Label experience preferred
- University degree preferred
- Strong marketing strategy & development skills; willingness to constantly explore new platforms and opportunities
- Strong communication skills, both verbal and written
- Strong interpersonal skills and ability to work with many different departments/personalities
- Ability to work well in a team environment
- Outstanding organizational skills
- Self starter initiative, can work independently
- Exhibits Nettwerk’s core values: Transparency, Connection, Collaboration, and Curiosity
- Strong knowledge of MS Office (Outlook, Excel, Word, Access) & Google suite
Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
