On Trade Sales Executive
– South LondonLucky Saint - The BrandBe Generous, Stay Humble, Get Lucky.Lucky Saint launched in October 2018 with an ambition to redefine expectations of alcohol-free beer and we are looking for someone to join us on our journey. In 5 years, we have grown from an idea in the head of Luke Boase, our founder, to a team of 70 highly motivated, talented individuals set on changing the drinks industry.We launched in October 2018 with an ambition to redefine expectations of alcohol-free beer. Luke spent two years, working with six different brewers in three countries in the pursuit of creating the world’s best alcohol-free pilsner. Unfiltered.
Uncompromising. Unapologetic. Rewarding all those who aren’t drinking with the beer they deserve. Lucky Saint is now the UK’s biggest dedicated Alcohol Free beer brand, The Official Beer of Dry Jan ‘25 and championing change with our partnership with Mental Health First Aid England. We’re listed in >8000 premium venues across the UK including 85 Michelin star restaurants, The Ivy Collection, Honest Burger, Hawksmoor, Incipio, Pizza Pilgrims and many more plus 3000 grocery stores. In 2022 we became a BCorp - in line with our 3 team-generated values of: Be Generous, Stay Humble, Get Lucky.
Since launch Lucky Saint has received widespread attention in the media and drinks industry for revolutionising the non-alcoholic beer category, we were awarded Imbibe’s best no/low lager last year and have been welcomed by the prestigious BBPA (British Beer and Pub Association) as its first alcohol free member in its 116 year history. Lucky Saint is also a member of UK Hospitality, Club Soda and ANBA. We are a fast-growing team, who all passionately care about the brand and maintain exceptionally high standards at all touchpoints of the business - whether that’s working with consumers, customers, our suppliers and each other. We’re interested in people who want to spearhead a revolution in the industry, who are naturally curious, entrepreneurial, commercial and restless to make magic happen. At Lucky Saint we believe that a diverse team of enthusiastic, hard-working, skilled peopleis pivotal to our success. Our employees help us make a difference & grow as a business. Therefore, creating equal opportunities is an intrinsic part of our recruitment process. We do not discriminate against workers or job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender or sexual orientation.The Opportunity The London Sales Executive will foster and build exceptional relationships with our influential customer base, drive new business, and support the London sales strategy, feeding into the wider on-trade plan. You’ll need to be both strategic and hands-on, these accounts are among the most influential in the UK and you will be expected to know them inside out- building truly collaborative relationships that deliver for both Lucky Saint and the customer. Reporting into: Jake Carlsson Boyd - London On Trade LeadWhat you’llbe responsible for
- Deliver:Delivering the company’s sales and profit targets for the On-Trade channel in London – focused specifically on South East London - through exploding ourperformance within market leading independents, multiple retail groups and national accounts.
- Distribution: Maximise distribution of draught and packaged beer through developing cast-iron relationships with all relevant On Trade customers, wholesalers, their sales teams,and their decision makers to create a sales strategy driven to influence
- Account Management:You will manage, nurture and grow an existing portfolio of Lucky Saint customers
- Business Development: You will build relationships with prospective customers, growing our customer base and distribution with the absolute best venues throughout London.
- Drivers: You will deliver brilliant category and customer activationplans to drive customer engagement and ROS
- Team Support: Support and assist on a tiered targeting team strategy for securing key accounts
- Expertise: Continually develop your understanding of both the beer and non-alcoholic category with a focus on a data driven approach to sales.
- Be Generous: You will feedback fantastic insight to the business and deliver business performance course-correcting where needed as well as eeffectively maintain an up-to-date CRM and any business essential administration.
What we’ll be looking for in youThe successful candidate will be hands-on: a bright, commercially-mindedindividual. They will be humble, engaging, resilient and able to act with pace.The candidate will have high integrity, outstanding communication and organisational skills, a glass-half full mentality, sound, pragmatic business judgement, and be dynamic, energising and entrepreneurial.
- You have brilliant interpersonal and influencing skills and understand the reason why networking is so vital to driving sales
- A passion for beer and a love of the hospitality industry
- Tenacious, ambitious, self-sufficient, great with people and a real team player
- You are results orientated, think commercially, you’re a great relationship builder and brand ambassador
- Have the drive to work within a small, fast paced and entrepreneurial environment where no task is too small
- Ability to prioritise and efficiently manage both your time and your workload
- You are comfortable using various data sources to pull your own category story together
Key Attributes
- Positive and optimistic
- Growth mindset
- A love of pubs, bars and restaurants
- London based
Nice-to-have attributes
- Knowledge of South East London and the on-trade across the territory
- Experience within an on-trade sales or hospitality role
- Knowledge of beer, both Alcohol-Free and Full-Strength
What’s in it for you
- To be part of one of the fastest growing and exciting businesses in the drinks industry
- A chance to grow yourself as we’re constantly moving into new commercial areas, opportunities and new geographies
- You’ll pick up new skills and experiences, broadening your knowledge and capabilities to push you to the next level
- We’re big on taking ownership and active learning in a very supportive and warm team environment
- A chance to work, coach and learn from a friendly, smart, helpful, modest, and passionate team who care about each other and the business we’re a part of
- We care passionately about driving change for good, making lives that little bit healthier every day. We are investing in our sustainability and on the journey to BCorp certification.
Package
- Competitive base
- Annual bonus based on company and individual performance
- Share Options
- Monthly allowance of Lucky Saint & discount in our pub - The Lucky Saint
- Enhanced holiday with 25 days minimum
- Private medical insurance with Vitality
- Enhanced Maternity & Paternity leave
- Vitality Health Insurance and Life Insurance
If being part of a pacy, creative and growing team sounds exciting to you and you have the skills and attitude to help us become the world's defining alcohol-free brand, we’d love to hear from you.If there is anything we can do to accommodate you so you can participate fully in the recruitment or interview process please include these details in your application.
