Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for US, Canada and Australia/New Zealand. This role is strategic, executional, and analytical. You will be empowered to drive new ways of providing value to our customers that are personalized and served at the most relevant time with the goal of building strong relationships with Paula’s Choice customers.
As a Director of Retention Marketing a typical day might include a mix of the following:
- Create and manage monthly email/SMS calendar to ensure a diverse mix of content related to editorial, education and promotional emails/SMS. Ensure calendar activations are aligned with daily sales goals.
- Create and manage daily, weekly, and monthly sales forecast. Responsible for hourly pacing reporting and sales contingency planning. Execute pivots in a timely manner to meet sales goals.
- Strategically develop growth plans related to the Email and SMS channel. Specifically lead generation tactics that drive email/SMS subscriber list and growth of our VIP segment.
- Oversee development and execution of customer segmentation strategy
- Develop and maintain sustainable revenue streams related to retention including email/SMS drips. Proactively and consistently optimize revenue streams to improve/maintain key KPI’s.
- Responsible for actively reducing churn though various strategies related to unsubscribes, at risk and lapsed customers.
- Accountable for and reports out on key retention rate KPI’s related to customer purchase lifecycle (cohort analysis and tracking), RPE (revenue per email), open rates, click through rates, revenue loss per opt out.
- Other responsibilities as assigned by your manager
The Details:
- Location: Remote, Open to U.S. based candidates
- Hours: Typical PST Business Hours, with some INTL hours, and some flexibility
- Physical requirements: Ability to handle both sitting and screen time for long periods of time
- Travel requirements: Up to 5%, Domestic Travel.
What you’ll bring to the table:
- 7+ years of retention (primarily email & 3+ years text/smsmarketing) marketing experience
- Managed annual revenue of at least $20M in retention
- Experienced in working with an email platform to create and deploy emails
- Strong analytical skill set to analyze campaign and customer segmentation performance and identify opportunities
- Strategic thinking and planning capability
- Strong presentation skills
- Ability to work with data analyst/scientist to test various audience segments
- Advanced understanding of email strategy and engagement metrics
- Strong background in analytics, data, A/B testing and customer segmentation
- Proven experience in attribution modeling and use of AI data to drive strategies
- Skilled at reporting KPI metrics via GA and ESP’s
- Hands on experience managing a top revenue driving channel is a must
What can help you really stand out:
- 10+ years of retention (primarily email marketing) marketing experience.
- Experience in managing a team
- Experience in understanding the strategy of retention as it relates to the full funnel
- Managing $30M in retention revenue
- Experience with Salesforce and/or Klavyio
Approximate Salary Range Based on Experience and Location:
$180,000 - $200,000 USD/annually
#LI-TL1Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.For new hires, we strive to make competitive offers allowing the new employee room for future growth.
The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all.
Where everyone feels empowered to bring their full authentic self to work. Please note:At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at careers@paulaschoice.com. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.We take your privacy seriously.
For details please see our Privacy Notice.
