Position Summary:
We are seeking a dynamic, innovative, and results-driven Marketing Product & Segment Specialist to lead marketing and promotional campaigns for high school and military audiences across the Tulsa Welding School (TWS) and The Refrigeration School (RSI) brands. This role is critical in developing and executing tailored marketing strategies to engage high school students, educators, parents/guardians, and military personnel transitioning to civilian careers.The ideal candidate will have a strong understanding of Gen Z behaviors, digital and social media trends, and experience creating compelling content and campaigns to resonate with younger audiences.
Additionally, the candidate should be adept at creating materials and campaigns for military audiences, including veterans and active-duty personnel preparing for civilian life.This position works closely with the national High School and Military Admissions teams and reports to the marketing team, while supporting specific initiatives for these key audience segments.
Responsibilities:
High School Segment
- Partner with the national High School Admissions team to support recruitment efforts targeting high school seniors and recent graduates.
- Develop and execute marketing strategies, materials, and campaigns to engage Gen Z audiences, including:
- Social media content creation, video production, and other digital strategies that resonate with this audience.
- Presentations, brochures, and communications tailored for high school educators, administrators, and guidance counselors.
- Marketing materials and messaging to appeal to parents and guardians as key decision-makers.
- Identify and coordinate participation in high school events, trade shows, and presentations.
- Act as a subject matter expert on Gen Z marketing trends and integrate insights into campaigns.
Military Segment
- Collaborate with the national Military Admissions team to create marketing materials, campaigns, and promotions appealing to active-duty military transitioning to civilian life and veterans.
- Develop marketing collateral for military audiences, including event booths, banners, POP displays, and promotional items.
- Support participation in military base events and recruitment efforts by creating compelling and targeted campaigns.
- Craft messaging that highlights how TWS and RSI programs align with the needs and career goals of transitioning military personnel and veterans.
Marketing Materials Development
- Create engaging marketing collateral, both printed and digital, for high school and military audiences.
- Focus on amplifying targeted segmentation strategies including relevant messaging, content and creative, media channels, events to reach critical demographics by geography including: indigenous/tribal populations, Hispanic populations.
- Design and produce high-quality presentations, signage, promotional items, and digital assets tailored for each segment.
- Ensure all marketing materials align with brand standards and resonate with target audiences.
Collaboration & Relationship Building
- Build and maintain excellent rapport with High School and Military Admissions teams, as well as campus staff and functional areas.
- Work closely with educators, counselors, military base contacts, and community leaders to build awareness and credibility for TWS and RSI.
- Serve as a liaison between the marketing team and High School/Military Admissions teams to ensure alignment on strategy and execution.
Digital Marketing & Analytics
- Leverage social media platforms, email campaigns, and video marketing to reach and engage target audiences.
- Monitor and analyze campaign performance, providing data-driven insights to improve results.
- Utilize CRM and analytics tools to track leads, conversions, and ROI.
Event Management
- Organize and attend high school events, trade shows, military base events, and community outreach programs to promote skilled trades education.
- Act as a brand ambassador for TWS and RSI, delivering presentations and engaging with prospective students and key stakeholders.
Required Knowledge, Education and Experience:
Bachelor’s degree in Marketing, Communications, Business, or a related field. 3–5+ years of marketing experience, preferably with a focus on high school, Gen Z, or military audiences. Experience with social media marketing, video production (smartphone proficiency), and event marketing.
Skills & Competencies
- Proven ability to create and execute marketing strategies that resonate with Gen Z and military audiences.
- Expertise in digital marketing, including social media, video creation, SEM, SEO, and PPC campaigns.
- Strong verbal and written communication skills, with the ability to craft messages for diverse audiences, including students, educators, parents, and veterans.
- Exceptional creativity in developing engaging, on-brand content and materials.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Highly organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment.
Preferred
- Experience in education, military recruitment, or skilled trades marketing.
- Knowledge of CRM systems and data analytics tools.
Why should you apply?
- Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
- Flexible Spending Account and Health Savings Account options
- 401(k) Employer Match
- Short- & Long-Term Disability – Company Paid
- Basic Life Insurance – Company Paid
- 12 Paid Holidays
- Your Birthday off – Company Paid
- 2 weeks PTO – 1st yr.
- Tuition Reimbursement
- Employee referral bonus program
- Headspace membership – Company Paid
- Marquee Health Well-Being Program – Company Paid
- Pet Insurance, Accident Insurance, and other optional insurance plans
StrataTech Education - Core Values
At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others.
Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve.*Challenging and Fun*Creating an Incredible Work Environment*Genuine People*Force For GoodWe are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others.
StrataTech Education Group
StrataTech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs.The company’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., and Houston, Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Career Education Colleges and Universities.
TWS-Jacksonville is a branch campus of Tulsa Welding School, located at 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014. TWSTC is located at 243A Greens Road in Houston, Texas.The Refrigeration School, Inc (RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for Private Post Secondary Education.**Candidates must be able to successfully pass a criminal history check and drug test.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.In compliance with federal law, StrataTech Education Group prepares annual reports on campus security and resources. StrataTech Education Group’s Annual Security Reports are available online at the link(s) below. Additionally, you may request a hard copy of the report by contacting the designate Clery Officer at (602) 336-7118.Tulsa Welding School 2024 Annual Security ReportTulsa Welding School Jacksonville 2024 Annual Security ReportTulsa Welding School & Technology Center 2024 Annual Security ReportTulsa Welding School Dallas 2024 Annual Security ReportThe Refrigeration School 2024 Annual Security ReportStrataTech Global Privacy Policy
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