Video Player is loading.
Play VideoPlaySeek back 10 secondsMuteCurrent Time 0:00/Duration 0:00Loaded: 0%1xPlayback Rate
- 3x
- 2x
- 1.5x
- 1.25x
- 1x, selected
- 0.75x
Captions
- Caption Settings, opens captions settings dialog
- Caption Off, selected
Picture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window.ApplyDescription
We are
Destify! We have redefined destination weddings by seamlessly blending cutting-edge technology with exceptional customer service. Our people-centric approach drives our culture, and our commitment to innovation powers our success.
You are a strategic and analytical professional with a proven track record in optimizing website performance and driving conversions.
What You Will Do:
Ensure that brand messaging, tone, and visuals remain consistent across all touchpoints, reinforcing a cohesive and impactful brand story. Collaborate cross-functionally to align website performance, content, and digital marketing initiatives with business goals.
- Website Performance & Optimization:
- Own and optimize the website’s performance by driving engagement and conversion through strategic content, campaigns, and user flows.
- Collaborate with the development team using agile methodology to enhance user experience (UX), improve mobile responsiveness, and streamline navigation.
- Plan and oversee A/B testing strategies, leveraging data to refine user flows and continuously improve conversion rates.
- Paid Traffic & Conversion Optimization:
- Own the website’s performance in relation to high-volume paid traffic, optimizing landing pages, user journeys, and content for maximum conversion.
- Analyze the performance of paid campaigns and make data-driven adjustments to website design and content to enhance conversion rates.
- Collaborate with development to ensure seamless integration and alignment between website performance and paid traffic goals.
- Brand Execution & Messaging:
- Ensure that all website content is aligned with the company's brand voice, values, and objectives in close partnership with the brand leader.
- Execute brand guidelines on the website, ensuring consistent messaging and visual identity, while focusing on driving user engagement and conversions.
- Monitor brand consistency across the website and all digital touchpoints, ensuring the brand’s story is clearly communicated.
- Champion the implementation of brand guidelines across the website and other digital touchpoints, ensuring alignment across internal and external communications.
- Cross-functional Collaboration:
- Partner with Sales, Guest Services, and teams to ensure that marketing initiatives align with customer needs and product offerings.
- Measurement & Insights:
- Define and track key performance metrics, including website engagement, user behavior, conversions, and traffic performance.
- Create actionable reports and dashboards to communicate insights, driving data-informed decision-making and continuous improvement.
- Product Roadmap & Agile Execution:
- Own and drive the product roadmap for Destify.com, collaborating with development to prioritize and execute website updates that drive business objectives.
- Plan and strategize A/B tests and user experience enhancements, ensuring alignment with broader business goals and agile development cycles.
Requirements
What Core Competencies You Have:
- Proven ability to optimize paid traffic, content, and conversion funnels for maximum impact.
- Expertise in website analytics tools and A/B testing platforms.
- Strong grasp of brand execution and user experience (UX) principles.
- Exceptional project management skills, with experience executing in an agile environment.
- Ability to turn complex insights into actionable strategies that improve user engagement and conversion.
What Success Looks like:
- Increased conversion rates and engagement from paid traffic and organic sources.
- Seamless brand execution across digital touchpoints, with positive feedback from internal stakeholders.
- Strong alignment of website content with business objectives, contributing to lead generation and retention efforts.
- Actionable insights and continuous improvements based on data-driven reports and performance metrics.
Why You Should Work Here:
- Salary from $115-145,000
- Flexible Paid Time Off Policy
- Paid Parental Leave
- Caribbean Travel Perks
- Fully Remote
- Full Benefits including Medical/Dental/Vision
- 401k with Company Match
Salary Description115-145,000
