Kimco Realty is seeking an experienced and detail-oriented Director of Specialty Leasing and Brand Partnerships,
which may alternatively be based out of our Jericho, NY, Philadelphia, PA or Washington, D.C. locations, to lead ancillary revenue-generating initiatives across our premier Lifestyle Collection assets. Reporting to the VP of Marketing & Communications, this role focuses on developing and executing strategies to maximize income from key categories such as sponsorships, brand activations, advertising, temporary leasing, and unique pop-up concepts. This role is pivotal in enhancing the value of Kimco’s Lifestyle Collection assets and establishing Kimco as a premier partner for high-profile brands.The ideal candidate will bring expertise in managing specialty leasing and marketing programs at high-end retail or mixed-use properties, with a strong background in sponsorships and strategic brand partnerships.
Additionally, the role requires operational rigor, including managing contracts, documentation, and cross-departmental collaboration to ensure successful execution.
Key Responsibilities:
Strategy
- Develop and execute innovative specialty leasing strategies, including naming rights, sponsorships, event/brand activations, static and digital ad sales, vending, and temporary/pop-up leasing concepts.
- Identify and cultivate relationships with high-profile brands, agencies, and local businesses to secure long-term sponsorship agreements aligned with the Lifestyle Collection’s vision.
- Audit and ensure all programs and partnerships uphold the premium brand positioning of the centers.
- Create scalable frameworks to extend successful sponsorship and leasing programs across other Lifestyle or non-Lifestyle centers.
- Benchmark against other high-end centers to identify missed opportunities and maintain competitive positioning.
- Stay informed about industry trends and emerging opportunities in specialty leasing and brand partnerships to keep Kimco ahead of the curve.
Execution
- Lead negotiations for specialty leasing agreements, ensuring optimal financial outcomes and alignment with brand goals.
- Manage contracts, documentation, and legal workflows in collaboration with the legal department.
- Partner with the construction department to define scopes of work, budgets for tenant improvements, and monitor build-out progress post-lease execution.
- Leverage technology, including Salesforce CRM, for lead capture, deal evaluation, approvals, and leasing pipeline reporting.
Collaboration
- Facilitate cross-departmental alignment to integrate specialty leasing efforts with broader operational and strategic goals.
- Work closely with the Lifestyle marketing team to promote sponsorship opportunities and ensure cohesive messaging.
- Collaborate with tenants on co-marketing initiatives or joint sponsorship opportunities that drive mutual success.
- Partner with the VP of Specialty Leasing and property management leadership to inform the selection and implementation of advertising infrastructure such as digital kiosks, large format screens and other assets.
- Collaborate with regional Specialty Leasing Directors on revenue opportunities that fall under existing national programs (i.e., EV Charging)
- Provide regular reporting on revenue generated from specialty leasing and sponsorship initiatives, offering insights and recommendations for growth.
Qualifications
- Bachelor’s degree in business, marketing, or a related field; or equivalent, relevant experience.
- Minimum of 5 years of experience in specialty leasing, sponsorships, or marketing partnerships within high-end retail or mixed-use properties, with established industry relationships.
- Proven track record of developing and executing successful sponsorship and specialty leasing programs.
- Strong negotiation, sales, and relationship management skills.
- Proficiency with Salesforce CRM, marketing platforms, and leasing technology is a plus.
- Excellent communication and presentation skills, with the ability to influence internal and external stakeholders.
- Self-motivated, detail-oriented, and results-driven professional with strong organizational and multitasking abilities.
Compensation
The role offers a competitive compensation package, including a base salary, commission structure, and comprehensive benefits, with opportunities for professional growth and development.
