Feastables is on a mission to create the world's most engaging brand. As the CPG industry teeters on the edge of transformation, trust has shifted from traditional corporate giants to innovative individual creators. With the backing of MrBeast, the world's most influential creator, and our unwavering commitment to transparency and superior quality, we are strategically positioned to become the go-to snacking brand for future generations.
At the heart of our ethos is the belief that anything is possible. This belief ignites our innovation and drives us to push boundaries. It's what enables us to deliver incredible products and unique, engaging experiences that keep our fans and customers coming back for more. Though recognized for our chocolate bars, our vision goes beyond a single product category. We aim to offer a diverse product range, each item tailored to meet our customers' unique tastes and needs. Regardless of the variety, all of our products share a common trait - the guarantee of quality and fun that Feastables is known for. We're not just building a brand; we're crafting a legacy and just getting started.
We are charting an unprecedented path, at an unbelievable velocity, and seeking extraordinary individuals to help us shape the next iconic global brand. Together, we will build something truly remarkable that will resonate with customers worldwide and stand the test of time.
About The Role:
As an Insights Manager, you will dive deep into market research, consumer behavior, and competitive landscapes to unearth actionable insights that will inform and drive our strategic decisions. Your expertise will be crucial in shaping the future direction of Feastables, ensuring that our strategies are backed by solid data and a deep understanding of our market, customers, and consumers..
What You’ll Be Doing:
- Developing and maintaining a deep understanding of the competitive landscape, consumer preferences, trends, opportunities, and market dynamics within the CPG industry
- Managing the entire insights lifecycle, from defining objectives, designing research methodologies, analyzing data, to presenting actionable recommendations to stakeholders
- Driving successful innovation by identifying emerging consumers trends and unmet needs, translating these insights into consumer-centric recommendations, and driving relevant action with cross functional teams
- Leading the development and execution of comprehensive research studies and consumer insight initiatives, identifying trends and opportunities that inform strategic decisions
- Collaborating with cross-functional teams, including Marketing, Sales, and R&D, to provide strategic insights that support business objectives
- Managing a portfolio of research projects, ensuring they are delivered on time, within budget, and with actionable outcomes
- Championing a culture of data-driven decision-making across the organization
- Establish and maintain relationships with research vendors and agencies, ensuring high-quality deliverables and efficient use of resources
Recipe For Success:
- A minimum of 5+ years of experience, preferably within the Food & Beverage CPG industry
- Proven track record in consumer insights, market research or in a similar role, with a deep understanding of primary research techniques, product / concept testing and consumer insights analysis
- Experience in adjacent and/or disruptive innovation, with a focus on identifying consumer needs and connecting them to unique brand equity
- Strong analytical skills, with the ability to interpret complex data sets and translate them into strategic insights
- World-class communication and presentation skills
- Creative thinker with a strategic mindset, able to see the bigger picture and how insights drive business strategy
- Bachelor’s degree in business, marketing, statistics or a related field
Why Feastables?
We value experience. For our customers, our partners, and our employees. We hire awesome people (like you!) who are smart, driven, and have a growth mindset. We have a thriving culture where you’ll have interesting problems to solve with the autonomy you need to make a difference. And, of course, we have the perks/benefits to enable you to do your best work.
- Competitive Salary
- 100% employer paid option for medical, dental, and vision
- 401(k) with an employer match
- Monthly stipends for wellness & cell phones
- 14 company paid holidays
- Unlimited PTO policy
- Delicious chocolate & snacks of course!
RECRUITERS: We do not accept unsolicited assistance from search firms or recruitment agencies - please, no phone calls or emails.
