Brand Manager

Key Responsibilities:

• Marketing Strategy and Campaign Management:
• Develop and execute BU-specific external marketing campaigns, ensuring alignment with the Annual Marketing Plan.
• Drive lead generation through national and regional campaigns, community initiatives, conferences, email outreach, and webinars.
• Own the end-to-end execution and performance reporting of marketing campaigns using Activity, Productivity, and Impact (API) metrics.
• Content Creation and Research:
• Create engaging and impactful content to support BU marketing initiatives.
• Conduct market research to identify growth opportunities and refine strategies.
• Collaboration and Coordination:
• Partner with BU-specific sales teams to design and implement field marketing initiatives.
• Manage cross-functional teams and coordinate day-to-day marketing projects.
• Analytics and Reporting:
• Measure, analyze, and report on campaign performance and ROI, ensuring alignment with Key Performance Indicators (KPIs).
• Provide actionable insights to enhance marketing effectiveness and support organizational Strategic Focus Areas (SFAs) and Critical Success Factors (CSFs).
• Leadership and Communication:
• Ensure marketing campaigns are well-planned, executed, and communicated both internally and externally.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (required).
• 3–5 years of proven experience in marketing, brand management, or campaign marketing (required).
• Strong strategic and analytical skills with a focus on driving measurable outcomes.
• Exceptional project management and organizational abilities.
• Effective communication and collaboration skills to engage with cross-functional teams.
• Proficiency in marketing analytics tools and platforms.