Overview
Liquibase is the leader in Database DevOps. Downloaded more than 100 million times, our software enables DevOps teams around the globe to accelerate the software delivery process by automating database updates, security, and governance. We are a nimble, fast-paced, innovative team with the opportunity to make an outsized impact on the business and the industry.Liquibase is seeking an experienced and dynamic VP of Marketing to lead our marketing efforts and drive business growth. The ideal candidate will be a strategic thinker, skilled in all facets of marketing, including demand generation, marketing operations, and content creations. The role sits on the executive team as a key member of the organization shaping the overall marketing strategy, building brand presence and lead a high performing team of marketing professionals
What you’ll be doing:
- Develop and execute the overall marketing strategy to support business growth and brand awareness
- Oversee all marketing functions, including Demand Generation, Marketing Operations, Content Creation, Digital Marketing and Product Marketing
- Lead, mentor and grow a team of marketing professionals, fostering a collaboration and innovative culture
- Drive demand generation initiatives to ensure a strong pipeline of qualified leads
- Optimize marketing operations to improve efficiency, performance tracking and ROI
- Created compelling data-driven content that resonates with the target audience and supports thought leadership
- Align marketing strategies with sales and product teams to ensure cohesive messaging and go-to-market execution
- Monitor market trends and competitive activity to identify new opportunities and stay ahead of the competition
- Set KPI’s, measure performance and report on the effectiveness of marketing programs and campaigns
- Manage the marketing budget, ensuring optimal allocation of resources
Must Haves:
- Bachelor’s degree in Marketing, Business or related field (Maters preferred)
- 10 + Years of progressive marketing experience with at least 5 years in a leadership role
- Proven expertise in Demand Generation, Marketing Operations, and Content Strategy
- Strong leadership and team management skills, with a track record of developing high performing teams
- Ability to set and execute strategic marketing plans that drive measurable business outcomes
- Exceptional communication and presentation skills
- Proficiency in marketing automation platforms, HubSpot experience necessary
- Solid business acumen with the ability to align marketing initiatives with broader business goals.
Nice to Haves:
- Previous experience at a fast-growing, tech company
- Familiarity in a Sales driven environment
Perks of life at Liquibase:
- Remote First culture, potential for company-wide in-person gatherings
- Home office allowance for remote workers
- Meaningful equity
- Comprehensive health, vision, and dental benefits - country dependent
- Generous paid time off and paid holidays
- 401K matching (US only)
- No punks, no jerks culture
- Growth opportunities and ability to move up within the company
We take pride in:
- A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.
- Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.
- Providing the opportunity to work with new technologies and learn from experienced professionals.
- How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.
Company Overview - We are Liquibase
A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process. At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy.
These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.Want to help the software world move faster? You’ve found the right place.Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federal law.
