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Principal Marketing Designer

ClassDojoSan Francisco, California, United StatesRemote, Onsite
This job is no longer open

ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.We hire for talent density.

Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:


You will be responsible for leading design across all of our marketing and brand work. That includes overseeing the design of everything from new webpages to product launches to email campaigns, minisites, and everything in between. You’ll be expected to fluidly work across desktop and mobile web, email, in-app modals, as well as occasional printed collateral and conference booth design. You will be supported by a small team to help with the day-to-day design execution across all of our work.We’re looking for an exceptional hands-on leader who will primarily lead by doing.

You’ll be expected to set an extremely high bar for creativity, performance, detail orientation, and speed of execution.Your work will help us build and define the education brand of the future — on par with category defining brands like Disney, LEGO, and Duolingo.

Requirements for this role:


  • 10+ years of experience across any combination of design, art direction, and creative direction leadership roles.
  • Portfolio of inspiring work for category defining brands that showcases your ability to innovate, craft a singular aesthetic, create compelling marketing experiences, and ship supremely well crafted work.
  • Comfortable working from fuzzy problems and ambitious goals through broad design exploration, narrower iteration, to pixel perfect final shipped experience.
  • Comfortable working in a fast paced environment with broad autonomy and ownership.

Important skills and experience for this role:


  • Hands-on design leader that can span concepting, exploration, and execution across mediums with a focus on digital marketing (web and email).
  • Proven experience on world-class teams building category defining brands.
  • Strong taste and design instincts that balance simplicity and timelessness with creativity and a desire to create something singular (one-of-one).
  • Well rounded experience across web, email, print, and other mediums like animation, motion design, 3D, or other visual design spikes.
  • Extreme attention to detail. Your final designs are flawlessly executed and tend to leave no details unconsidered or unrefined.
  • Ability to balance speed and urgency with iterative refinement. Especially the ability to move between speed and craft interchangeably as needed.
  • Experience overseeing and ideally managing a team of designers with an emphasis on pushing their work creatively as a strong thought partner.
  • You lead by example—first leading yourself well, being self-managing, low maintenance, and self-improving.
  • Strong fundamentals in color, typography, composition, hierarchy, layout, and subtle details that add up to a refined end aesthetic.

Aesthetically you’re attracted to brands and products like:


  • Linear
  • Rivian
  • Teenage Engineering
  • Stripe & Stripe Press
  • Apple
  • Cash App
  • Airbnb
  • Tesla
  • Chobani
  • Things

[1] Some more context:(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

  • How ClassDojo Connects Parents, Students, and Teachers 
  • “Whats New on ClassDojo 2023”
  • TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs.

We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):CA, WA, NY, NJ, CT states: $180,000 - $215,000 (USD)All other states in the US: $153,000 - $182,750 (USD)#LI-Remote

This job is no longer open

Life at ClassDojo

Mission ================== ClassDojo's mission is to bring communities together and give them the tools, ideas, and energy to improve education for all kids. About ================= Founded in 2011 and based in San Francisco, California, ClassDojo is a school communication platform that millions of teachers, students, and families use every day to build strong relationships and supportive communities. This is done in two ways. One, by sharing what's being learned in the classroom back home through student portfolios, photos, videos, and messages. And, two, by helping students build social-emotional skills through in-classroom feedback and engaging activities for school and home. The company is one of the fastest growing education technology companies of all time, used and loved by millions of teachers, parents and students in 90% of K-8 schools in the US, and 180 other countries. ClassDojo's team is made up of engineers, designers and educators from around the world, with deep backgrounds in public and charter schools, as well as from Facebook, Google, Dropbox, Airbnb, Amazon, Y Combinator and more. The Team ================= We believe focused, talented, non-hierarchical teams can achieve a surprising amount. Our culture values empathy, openness and ownership, and we care about each other. Were building a company that will transform education, and one that is the kind of place we've all always wanted to work. We believe youll do the best work of your life here. Giving teachers, parents and students the power to transform education from the ground up, in every classroom in the world, is an ambitious mission. We're at the first step of the journey to make it happen. If this sounds exciting, wed love to hear from you at jobs@classdojo.com.
Thrive Here & What We Value1. Fastpaced environment with high expectations2. Talent density and hiring globally3. Equal employment opportunity commitment4. Accommodation for disabilities or special needs5. Hires regardless of location, overlapping hours in Americas time zones6. $125m Series D funding and Top 100 Y Combinator company7. Strong positioning and messaging driving product adoption8. Encourages collaboration and psychological safety
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