Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
About the job
This is a remote position, working pacific time zone hours is a requirement.
About School Pathways & Aequitas
School Pathways and Aequitas are rapidly growing education technology companies backed by Banyan Software. We provide Student Information Software (SIS) software suites that allow K-12 educators to more effectively manage student administration, instruction and compliance in districts and charter schools. If you are excited about joining a tight-knit team that makes educators’ jobs easier and helps every student to find their path to success, apply to join our team today.
Position Overview
The Director of Sales and Marketing will drive organic revenue growth across both companies, formulating messaging, cultivating strong relationships with our buyers and mentoring team members and improving our processes to deliver engaging campaigns and sales wins. Success will require effective collaboration with other team members and a desire to continuously improve our campaigns, prospecting, deal management, communication, and sales and marketing functions. The ideal candidate is organized, self-motivated, and excited to help lead our efforts to expand our impact in the K-12 education market.
Responsibilities
Sales:
- Lead, mentor, and motivate the sales team to meet and exceed sales targets
- Accountability for sales team’s bookings goals and productivity targets
- Oversee sales pipeline, ensuring accuracy in our deal flow and bookings projections
- Network and start conversations with K-12 District & Charter School decision-makers
- Evolve sales, processes improving visibility, predictability and repeatability
- Understand buyer requirements and use cases
- End-to-end deal management and negotiation of contract terms and pricing with buyers
Marketing:
- Identify marketing themes and pillar content pieces, oversee content development
- Create a marketing calendar and campaign plan
- Deliver improvements in our digital marketing footprint - website, paid, earned, social
- Oversee our marketing automation/CRM and prospect database - Hubspot
- Define metrics and marketing attribution model measuring campaign effectiveness
Qualifications
- Bachelor’s degree or equivalent work experience, 5+ years of SaaS sales/marketing experience
- Proven ability to manage end-to-end deal processes from initial outreach to demos, to negotiations with decision-makers
- Ability to learn and deliver clear demonstrations of our products
- People-first leader with strong mentoring, organizational, and time management skills
- Ability to build relationships with various levels of prospects and current clients
- Strong authoring, verbal, written communication, and customer presentation skills
Benefits
- Competitive compensation plan (base + commission) commensurate with background and qualifications
- Medical, Dental and Vision Insurance
- Generous employee vacation and company holiday schedule
- 401K participation with company matching
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability.
We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
