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Junior ABM Strategist

Gravity GlobalLondon, United Kingdom | Worldwide | Remote, Hybrid, Onsite

Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create and execute brand-and-demand marketing programmes that drive transformational growth for our clients.    
With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.  We are looking for a Junior ABM Strategist with a passion for ABM, MarTech, and Demand Generation, who is ready to take the next step in their career. This role is ideal for someone who has foundational experience in B2B marketing and wants to grow their skills in Account-Based Marketing, media, and demand generation strategies. 

Key Responsibilities:


  • Assist in the strategic planning and execution of ABM campaigns across media and channels, aligning with client business goals. 

  • Collaborate with internal teams (brand strategy, analytics, media, creative) to support cohesive and innovative solutions for clients. 

  • Conduct research and assist in interpreting market insights to identify new media and channel opportunities. 

  • Help develop metrics and KPIs to track ABM performance, contributing to optimisation efforts based on campaign data. 

  • Build strong working relationships with clients by supporting the team in delivering effective ABM strategies and addressing client needs. 

  • Learn and apply ABM tools and platforms (e.g., 6sense, Demandbase) to enhance media planning and execution. 

Experience / Skills Required:


  • Experience or strong interest in Account-Based Marketing (ABM), B2B marketing, or demand generation. 

  • Understanding of digital marketing channels and basic principles of media planning. 

  • Ability to analyse data and contribute to actionable insights. 

  • Strong communication skills and ability to work collaboratively within a team. 

  • Willingness to learn and develop knowledge in MarTech platforms like 6sense and Demandbase. 

  • A curious, proactive, can-do attitude and a desire to grow within a fast-paced, global environment. 

What we can offer:  


  • Competitive remuneration package. 

  • Global career development opportunities. 

  • Hybrid working with 3 days in the office (usual hours 9 - 5:30pm, Monday to Friday). 

  • Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability.  

  • Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities. 

  • To work with the best and most exciting clients. 

  • To work on global accounts in the most challenging sectors. 

  • To work with the best brains and creative talent in the industry. 

  • To learn and develop with access to industry specific training, including our in-house training modules. 

  • To join a team of hard-working specialists who like to have fun along the way! 

If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.  Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law. 

Life at Gravity Global

Gravity Global is the world's most awarded specialist B2B agency offering full-service marketing communications including marketing and brand strategy, research and insight, and creative and execution. We're a truly integrated, channel neutral, award-winning and proven team delivering marketing campaigns that truly transform.
Thrive Here & What We Value1. Equal Opportunities Employer2. Inclusive Policies (Adoption, Maternity & Paternity)3. Family Friendly Policies4. IndustrySpecific Training Access5. GroundBreaking Marketing Solutions6. Hardworking Specialists with Fun7. Global Career Development Opportunities8. Hybrid Working (Monday-Friday, 9:00am-5:30pm)9. Exciting and Rewarding Client Base
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