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Content Specialist

PaddleUnited KingdomRemote, Onsite

What do we do?


Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 3000 software sellers in 245 territories globally. 

The Role:  


A content specialist develops content that supports the long-term and day-to-day content strategy. They have strong copywriting and storytelling skills. They also contribute to and play a critical supporting role in development of the overall content strategy, with the primary focus on how to create content the audience wants to read/engage with. They specialize in the conceptualization and creation of content. Including, but is not limited to, researching, copywriting, proofreading, translating, and editing text for various media.

It takes writing, editing and storytelling skills —and an ability to embrace change - to succeed in this role.

What you'll do: 



  • Copywriting: Develop high-quality content with exceptional writing skills, ensuring accuracy and engagement. The content specialist must excel at crafting compelling narratives that resonate with our audience, maintaining the brand’s voice and tone across all platforms throughout the marketing funnel.

  • Proofreading and Editing: Proofread and edit content before publishing to ensure high quality and accuracy.

  • Content Improvement: Assist in improving existing content to make it on-brand, SEO-friendly, and up-to-date.

  • Translate Technical Content: Convert complex, technical information into understandable insights that can be easily understood and absorbed by our audience.

  • Content Strategy Contribution: Work alongside the Content Strategist and assist where necessary and serve as a key contributor and collaborator to the overall content strategy.

  • Research and Trend Analysis: Conduct research to gather insights and trends to ensure that content is relevant and appealing.

  • Contracted Writer Management: Act as a primary POC for contracted writers and content creators, providing direction, feedback, and managing relationships.

  • Brand Champion: Ensure that Tone of Voice (ToV) and brand personality are effectively followed and represented by external content partners and internal contributors.

  • Stakeholder Coordination: Coordinate content approvals from stakeholders and subject matter experts (SMEs).

  • Customer Case Studies: Write and help script customer case studies (both written and video).

  • Team Coordination: Coordinate with marketing, design, and writing teams to ensure timely delivery of assignments and deliver high-quality, targeted content for various marketing channels including ads, websites, and events.

  • Trend Monitoring: Keep up to date with content trends, consumer preferences, and changes in technology.

  • Event support and promotion: Create promotional content for webinars, trade shows, and company events, including email campaigns, event descriptions, and promotional materials.

  • Performance analysis and reporting: Monitor the effectiveness of content and campaigns, using analytics tools to provide insights and recommendations for improvement.

  • Planning: Assist in planning and maintaining a content calendar to ensure timely delivery of all content assets across marketing channels.

  • Liaison with External Agencies: Prepare detailed and concise briefs for larger marketing initiatives, outlining objectives, key messages, target audience, deliverables, and timelines.Coordinate with external agencies or freelancers to manage content development projects, ensuring quality and timely delivery of outsourced work.

We'd love to hear from you if have:



  • Degree in Marketing, Communications, Journalism, or a related field.

  • Proven experience as a content specialist, copywriter, or similar role.

  • Exceptional writing, editing, and proofreading skills.

  • Strong research skills and ability to analyze and synthesize information.

  • Familiarity with SEO best practices and content optimization.

  • Experience with content management systems (CMS) and digital publishing tools.

  • Ability to manage multiple projects and deadlines effectively.

  • Strong collaboration and communication skills.

  • Understanding of digital marketing strategies and techniques.

  • Creative mindset with the ability to think outside the box.

  • English as a first language or strong proficiency in English.

  • Experience in SaaS and/or tech industry a plus

Everyone is welcome at Paddle


At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed.

We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. 

Why you’ll love working at Paddle


We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are:

Exceptional Together


Execute with impact


Better than Yesterday


We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives. We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish  hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

Life at Paddle

Our mission is to help software companies succeed - enabling them to focus on creating products the world loves. Hundreds of companies rely on our e-commerce platform to sell their software products globally, as well as our powerful analytics and marketing tools to understand and grow their businesses. Our vision is to become the platform that all software companies use to run and grow their business. We aim to replace a fragmented ecosystem of specialised tools with a unified platform that removes the complex burden that comes with running a software business, whilst also providing unparalleled insight to help them grow faster. We're early in our journey but making great progress: Deloitte Fast 50 named us the fastest growing software company in the UK (we've tripled revenue every year since our launch in 2012), and we've raised over $17m in funding from incredible investors such as Notion, BGF and Kindred.
Thrive Here & What We Value1. Inclusive Employer2. Transparent, Collaborative, and Respectful Culture3. Full Suite of Benefits4. DigitalFirst Company5. Unlimited Holidays and 4 Months of Paid Family Leave Regardless of Gender6. Constant Exposure to New Challenges7. Annual Learning Fund8. Regular Internal and External Training
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