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Associate, Paid Search | The Points Guy

Red VenturesNew York, New York, United States | Charlotte, North Carolina, United StatesOnsite

Red Ventures is seeking a Paid Search Associate to support The Points Guy, one of our owned and operated brands. 
In this role you will help us establish and oversee the strategy and execution for growth marketing channels for our The Points Guy business. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.This role is required to operate out of the Charlotte, NC area office on a hybrid schedule (Monday through Thursday in office).

What You’ll Do:


  • Deep understanding in Search (SEM & SEO), understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
  • Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools
  • Identify growth levers and opportunity areas, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid media budgets with a focus on identifying growth
  • Design, create, and report on A/B or mulit-varient tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
  • Partner with the data intelligence team to develop dashboards to measure campaign success
  • Develop and deliver management reporting materials, reports and presentations

What We’re Looking For:


  • 1+ years of experience developing and driving paid media strategy of complex digitally focused acquisition marketing campaigns
  • Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
  • Data-focused and analytically-minded with a passion for marketing
  • Advanced Excel experience (pivot tables, vlookups, etc.), SQL or SSAS/other database/analysis packages.
  • The ideal candidate is proactive, has a positive attitude, is well-organized, and is adept at managing competing deadlines and priorities
  • Comfort in a fast-paced and often changing environment, with an inclination to solve new problems and learn new skills
  • Demonstrate quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.

Compensation:


  • Cash compensation range: $65,000 - $85,000*
  • Note actual salary is based on geographic location, qualifications, and experience.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Time Off
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program

Who We Are:


Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit https://redventures.com and follow @RedVentures on social platforms.We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.

Employment at Red Ventures is based solely on a person's merit and qualifications.We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.If you are based in California, we encourage you to read this important information for California residents linked here.Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-noticeQuestions about this Privacy Notice can be directed to employeerights@redventures.com.Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to employeerights@redventures.com.

Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

Life at Red Ventures

People describe Red Ventures in many ways. We've been called one of the most innovative direct marketing companies in the nation. We've been named the Best Place to Work. We've even been called the next Google. The truth is, what we do is unique – and it can't be boxed into one category. Some companies focus on building a product and finding effective ways to market and sell it. At Red Ventures, our product is our expertise in how to market and sell. Unlike companies who specialize in either online marketing, telephone sales or building technology infrastructure, Red Ventures has an expertise in all three. We own the risks and rewards of the entire direct marketing process – from lead generation to end transaction. And whether we're marketing and selling services for our partners or for ourselves, our process works. We're able to execute our business model across a wide range of industries, though we most specifically focus on consumer services, small business solutions and media/telecom.
Thrive Here & What We Value1. Committed to equal employment opportunities for qualified individuals with disabilities2. Competitive salaries and comprehensive benefits program (medical, dental, vision coverage; paid time off; life insurance; disability coverage; employee assistance program; 401(k) plan; parental leave)3. Dynamic, fast-paced, performance-driven environment4. Collaborative cross-disciplinary team of designers, product managers, and engineers5. Passionate individual skilled in systems integration and API development6. Work hard in a collaborative, fun, flexible work environment7. Loves experimentation, Agile development, intellectual curiosity8. Headquartered south of Charlotte, NC; offices in the US, London, Sao Paulo; dedicated to local talent cultivation and economic development on Puerto Rico9. Believes in online learning's power for opportunities and transformation10. Partnering with over 300 colleges/universities
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