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Director of Marketing

RasaUnited StatesRemote
This job is no longer open

Your turn to start the conversation.Write the future at Rasa.

Conversation. It’s the thread between our product and our people. The tool that enables us to forge relationships through compassion and expertise. To find the connection between our differences. It keeps us close together across borders and backgrounds and helps us create our shared vision.Rasa means tight-knit. We get to the point and have the courage to ask ‘why?’. Because through relentless experimentation, passion, and vision, we’re transforming the way people interact with organizations through AI. That’s Rasa.

That’s our message. 

Join us and add yours. 


We’re looking for a Director of Marketing to join our Marketing team. As the Director of Marketing, you will lead our marketing efforts in the Conversational AI industry. This role involves managing a talented team and being actively involved in executing marketing strategies across various channels. You will be reporting to the Chief Revenue Officer. 

Full-time - 100% remote - Location: USA (East Coast only), UK, Germany, or Serbia

  • This is a remote position, but we cannot hire this role outside of the above locations.

  • Rasa can only assist with work authorization (visa sponsorship) for candidates in Germany.


We’re a startup, so you’ll have to be comfortable rolling up your sleeves and doing whatever is required to support our mission.  As a Director of Marketing, you'll make an impact on your team by:

  • Manage and lead a cross-functional marketing team, providing guidance, mentorship, and fostering a collaborative and innovative environment.

  • Develop and execute comprehensive branding strategies that align with the company's vision and resonate with the target audience.

  • Ensure brand consistency across all communication channels and materials.

  • Oversee social media strategies to enhance brand visibility and engagement.

  • Monitor social media trends and implement strategies to stay ahead in the industry.

  • Plan and execute virtual and in-person events, including webinars, conferences, and product launches.

  • Lead content creation efforts, ensuring high-quality and engaging content for various platforms.

  • Develop a content calendar and strategy that aligns with marketing goals.

  • Work closely with the Product Marketing team to align marketing efforts with product launches and updates.

  • Communicate product value propositions effectively to the target audience.

  • Develop and implement strategies to generate marketing qualified leads (MQLs).

  • Analyze and optimize lead generation campaigns for maximum impact.


  • Must have: Experience in marketing in the Conversational AI industry. If not CAI, then for a developer-based platform that solves complex, enterprise solutions

  • 10+ years of experience in marketing management

  • Proven track record of successfully managing and leading marketing teams.

  • Strong understanding of branding, social media, events management, and content writing.

  • Experience in generating marketing-qualified leads.

  • Excellent communication and collaboration skills.

  • Flexibility with working hours to accommodate different time zones.

Please keep in mind that we are describing the background that would best fit the role. Even if you don’t meet all the requirements, yet you are confident that you are up for the task, we absolutely want to get to know you!


You will report to the Chief Revenue Officer. Our Marketing team sits in the USA. You'll also work closely with Product Marketing, who sit in Germany.


  • Flexible hours and a dedicated remote budget

  • A stipend for professional development & 6 paid education days to help you grow within your role

  • Paid sick leave + paid public holidays

  • 26 Paid Vacation Days (UK, Germany, Serbia) // Unlimited PTO (USA)

  • A Macbook, and other tech to help you to do your job

  • We have regular remote team events, as well as an annual company-wide offsite

  • Health benefits (USA only) // Vitality Health (UK only) // Private Health optional (Serbia Only)

  • 401(k) contribution with up to 4% match (USA only)

  • Equity options

You can find more information about our benefits per location here:

Rasa Perks & Benefits


Rasa is a leader in generative conversational AI, enabling enterprises to build and deliver next-level AI assistants. Merging a state-of-the-art engine with a user-friendly no-code UI, Rasa offers an open and adaptable platform that perfectly aligns with business logic. This innovative approach makes Rasa a reliable and trusted choice for enterprises seeking to enhance customer interactions while reducing costs. Rasa is privately held with funding from StepStone, PayPal, Accel, Andreessen Horowitz, Basis Set Ventures, and others.

The company was founded in 2016 and is remote-first with a global presence.Rasa is an equal opportunity employer. We are still a small team and are committed to growing inclusively. We want to augment our team with talented, compassionate people irrespective of race, color, religion, national origin, sex, physical or mental disability, or age.

Please be mindful of the hiring location(s) listed.

You must be located in and a resident of the location(s) listed for us to proceed with your application.

This job is no longer open

Life at Rasa

At Rasa, we're building the standard infrastructure for conversational AI. With over half a million downloads since launch, our open source tools are loved by developers worldwide, and Rasa runs in production everywhere from startups to Fortune 500s. Our friendly community is growing fast, with developers from all over the world learning from each other and working together to make text- and voice-based AI assistants better. Rasa's machine learning-based dialogue tools allow developers to automate contextual conversations. What are contextual conversations? Real back-and-forth dialogue that is handled seamlessly. Taking AI assistants beyond fixed question / answer pairs creates exciting new use cases for people and business. The tip of the iceberg include automation of sales & marketing, internal processes, and advanced customer service that integrates into existing backend systems. With Rasa, companies control their own destiny, investing in AI that they own and ship instead of relying on third parties. Rasa has raised $14 million in total funding from Accel, Basis Set Ventures and open source founders such as Ross Mason (MuleSoft), Mitchell Hashimoto (Hashicorp) and Florian Leibert (Mesosphere). The company is headquartered in San Francisco, CA, with R&D offices in Berlin, Germany and was founded in 2016.
Thrive Here & What We Value1. Rasa - Leader in generative conversational AI for enterprises2. Open and adaptable platform aligning with business logic3. Enhances customer interactions while reducing costs4. Privately held (StepStone, PayPal, Accel, Andreessen Horowitz, Basis Set Ventures)5. Remotefirst company with global presence6. Equal opportunity employer committed to inclusive growth
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