Job Description
Arc XP (
www.arcxp.com
) is a cloud-based digital experience platform that helps enterprise companies, retail brands, and media and entertainment organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. A division of The Washington Post, Arc XP has powered the digital transformation of customers across the globe, currently serving more than 2,700 sites in 30 countries that reach more than 1.5 billion unique visitors monthly.As we accelerate our growth as the leading media platform company, we are seeking a strategically oriented
Vice President of Marketing
to lead Arc XP’s go-to-market messaging, brand positioning, demand generation, and field presence — with a focus on scaling impact and reach across the global media ecosystem.
Role Overview
The VP, Marketing will be responsible for developing and executing an integrated marketing strategy that elevates Arc XP’s brand, drives highly targeted engagement, and positions the company as an indispensable partner to the world’s most ambitious media organizations. This is a high-impact leadership role focused on strategic storytelling, vertical SaaS growth, and innovation-driven market development. The VP will report to the President of Arc XP and serve as a core member of the leadership team.This individual will lead all aspects of marketing — including product marketing, demand generation, brand and communications, thought leadership, customer marketing, and events — while partnering cross-functionally with Sales, Product, and Partnerships to translate strategic innovation into customer value.
The role will also collaborate with corporate marketing teams (branding, events, corporate strategy) to ensure alignment with The Washington Post’s brand and enterprise goals.
Key Responsibilities
• Strategic Marketing Leadership
- Shape Arc XP’s marketing strategy in alignment with our product roadmap and business goals, with a clear focus on the unique needs of media organizations.
- Craft a market narrative that reflects our evolving platform value — including AI-powered workflows, audience experiences, and revenue ecosystem plays.
- Serve as a senior advisor to the President and leadership team on go-to-market planning, brand equity, and customer engagement.
• Demand Generation
- Build and scale an integrated demand engine that drives qualified pipeline across regions, customer segments, and buying cycles.
- Lead account-based marketing initiatives targeting high-value media buyers (e.g., CPOs, CTOs, CDOs, COOs) with personalized, insight-driven outreach.
- Partner with Sales to align campaign strategy, territory planning, and lead qualification processes.
- Activate full-funnel campaigns, field programs, digital channels, and partner-led growth motions that deliver measurable business outcomes.
• Product & Ecosystem Marketing
- Translate technical innovation (e.g., personalization, AI assistants, syndication, marketplace integration) into clear positioning and differentiated messaging.
- Equip sales, partners, and field teams with scalable content and enablement tools that support long-cycle, consensus-driven buying processes.
- Support ecosystem GTM strategies that require multi-party storytelling (e.g., customer + Arc XP + monetization partner).
• Brand, Comms & Thought Leadership
- Ensure consistency and credibility in voice, tone, and messaging across all media and channels.
- Drive analyst relations, PR, and thought leadership programs that reinforce Arc XP’s leadership in digital media transformation.
- Represent Arc XP publicly through conferences, webinars, briefings, and partner forums.
• Team Leadership & Marketing Operations
- Lead a growing marketing team with excellence in execution, creativity, and accountability.
- Oversee marketing operations, performance metrics, vendor management, and budget planning.
Qualifications & Experience
- 12+ years of B2B SaaS marketing experience, including 5+ in a senior leadership role.
- Proven experience leading demand generation in a vertical SaaS or high-growth GTM environment.
- Expertise in account-based marketing, executive buyer engagement, and field program orchestration.
- Demonstrated ability to translate complex innovation into customer-centric messaging and pipeline results.
- Hands-on experience with integrated campaigns, performance marketing, and sales collaboration.
- Exceptional communication skills — across copy, visuals, presentations, and executive briefings.
- Fluency in key platforms: HubSpot, Salesforce, LinkedIn Ads, Google Analytics, and ABM orchestration tools.
- BA/BS required; advanced degree or MBA preferred.
Arc XP’s mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
