Performance Marketing Manager
If you live and breathe digital marketing, can write compelling copy that gets clicks, and know how to turn strategy into measurable results, this is your moment.Boingo is looking for a
Performance Marketing
Manager for our Enterprise business line who can roll up their sleeves to plan, build, and optimize campaigns across SEM, SEO/AEO, LinkedIn Ads, email and other tactics to get results. This is a hands-on role where you will create the ad copy, craft the landing pages, write the CTAs, and own the results.This team moves fast and operates like a start-up inside a market leader, so you will have a big opportunity to grow this business segment. If you want to have impact and see your work directly fuel revenue growth, you will thrive here.We are seeking a highly driven, results-oriented Performance Marketing Manager to plan, create, and optimize digital marketing programs that drive qualified leads and revenue growth for our Enterprise business.
You will focus on high-impact channels including SEM, SEO/AEO, LinkedIn Ads, email marketing, with a strong emphasis on creating high-performing content and applying conversion best practices and A/B testing.You will not just manage campaigns. You will write ad copy, create landing page content, develop email messaging, and produce CTAs that convert. You will understand the principles that make ads perform, landing pages convert, and SEM campaigns achieve high quality scores. You will work closely with the Marketing team, Creative Services, and Sales to deliver measurable results, fast.
Key Responsibilities
Strategy & Planning
- Develop and manage a multi-channel performance marketing strategy aligned with pipeline and revenue goals
- Define channel-specific KPIs and create testing roadmaps to optimize cost per lead, conversion rates, and overall campaign performance
- Conduct audience segmentation and persona targeting to improve reach and engagement in priority verticals
Execution & Content Creation
- Manage SEM campaigns across Google Ads and Bing, including keyword research, ad copywriting, bidding strategies, and landing page optimization
- Lead SEO initiatives (on-page, off-page, and technical) to increase organic search rankings, visibility, and qualified traffic
- Develop and implement Answer Engine Optimization (AEO) strategies to increase brand visibility and citation rates in AI-powered search tools
- Plan, execute, and monitor LinkedIn Ads campaigns, including Sponsored Content, InMail, and retargeting
- Create, deploy, and analyze outbound email marketing campaigns, leveraging marketing automation and personalization to increase engagement
- Write effective ad copy, landing page content, and calls to action that align with brand voice and drive conversion
- Apply best practices for landing page design, form optimization, and CTAs to maximize conversion rates
- Ensure SEM and SEO strategies follow industry best practices for quality score, click-through rate, and lead quality
- Develop and run A/B and multivariate tests across ads, landing pages, and email campaigns to optimize creative, messaging, and conversion rates
Analytics & Reporting
- Track, analyze, and report campaign performance against established KPIs, providing actionable insights for continuous improvement
- Analyze A/B and multivariate test results to identify winning variations and apply learnings across campaigns
- Monitor competitive activity and industry trends, including advancements in AI-driven search, to inform campaign strategy
- Manage budgets and ensure efficient allocation of spend across channels
Collaboration
- Collaborate with SEO and A/B testing agencies to drive results
- Partner with Creative Services to develop high-performing visual assets for campaigns
- Collaborate with Sales to ensure alignment on lead quality and follow-up processes
- Work closely with the broader marketing team to integrate performance campaigns into larger go-to-market initiatives
Qualifications & Requirements
Required
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of hands-on experience in performance marketing, with proven success in SEM, SEO, LinkedIn Ads, and outbound email
- Strong writing skills with the ability to produce compelling ad copy, landing page content, and email campaigns
- Proficiency with Google Ads, Google Analytics (GA4), Bing Ads, and LinkedIn Campaign Manager
- Experience with marketing automation platforms and CRM systems (e.g., Salesforce + Marketing Cloud Account Engagement)
- Deep understanding of performance marketing best practices, including landing page optimization, call-to-action strategies, and SEM/SEO campaign structure
- Proven track record of designing and testing high-performing landing pages and CTAs that increase conversion rates
- Hands-on experience designing, executing, and analyzing A/B and multivariate tests for performance marketing campaigns
- Ability to turn test results into actionable insights that improve campaign performance and ROI
- Strong project management and organizational skills, with the ability to manage multiple campaigns in a fast-paced environment
Preferred
- Experience in B2B technology or telecommunications marketing
- Experience targeting vertical markets such as commercial real estate, multifamily, or healthcare
Success in This Role Will Be Measured By
- Increased qualified lead volume at target CPL
- Improved organic rankings, inbound lead quality, and AI search visibility
- Optimized ROI from paid channels
- Engagement growth across email and LinkedIn
- Measurable contribution to sales pipeline and closed-won deals
Location
- This role is in-office, based in our beautiful Frisco, TX headquarters – a three-minute walk to The Star (home of the Dallas Cowboys)
About Us
Boingo Wireless is one of the world’s leading providers of connectivity solutions, powering wireless networks in airports, transit hubs, military bases, stadiums, multifamily communities, and commercial properties. We design, build, and manage secure, high-performance DAS, Wi-Fi, private networks, and small cell systems that keep people and businesses connected wherever they are.At Boingo, we don’t just follow the latest technology trends, we help shape them. Our team is driven by a culture of innovation, collaboration, and customer success, with a proven track record of delivering solutions that meet the evolving demands of connected environments.We are an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status. #LI-Hybrid
